Marketing Concepts
The success of a company is based on its uniqueness in the market. These "Value Propositions" are always challenged by competitors. Therefore successful companies are working on their performance the whole time. Kohlert & Company supports companies in the following fields:
Marketing
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Development of Marketing Concepts and implementation into the organization and into the market
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Increase of the Marketing Orientation in technical companies and the implementation of Marketing Know-how into the technical company
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Marketing Audit to monitor the marketing performance and derivation of recommendations for optimization of the marketing function
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Support in Market Research projects, e.g. desk research, identification of experts and conduction of expert interviews
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Adaptation of Service Concepts to the special needs of the customer
Marketing & Sales
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Sales concepts to stadardize the sales function
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Marketing and sales alignment in technical companies
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Systematic approach to evaluate new business opportunities (Business Opportunity Analysis)
Market Entry:
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Preparation of Go/NoGo-decisions into new markets
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Preparation of market entry strategies and implementation of concepts into the market
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Search for business partners for short-termed and long-termed partnerships and joint ventures, acquisition of companies
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Search for the first customer contacts, organization of business trips to Germany
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Analysis of the market offerings and technological assessment in the foreign market